SKUx appoints Jay Loeffler as company president as SKUx continues to build momentum for payment-based consumer offers and engagement


ST. PETERSBURG, Florida., December 13, 2021 /PRNewswire/ — SKU, an innovative fintech company redefining the way consumer deals are delivered, redeemed, settled and reported, today announced the appointment of Jay Loeffler as President of the company. A high-performing growth strategist and industry innovator, Loeffler joins SKUx from Valpak and SKULocal, where he served as chief revenue officer. Loeffler was already a member of the SKUx advisory board.

“SKUx is redefining the future of product offerings, rewards and loyalty for manufacturers, brands and consumer retailers,” said Loeffler. “SKUPay™ payment-based offers bring new levels of value and convenience to consumers, while solving decades-old problems plaguing the multi-billion dollar consumer deals and coupons industry. I am delighted to be part of the fintech transformation of our industry.”

At Valpak, Loeffler led the fusion of social influencer marketing and traditional direct mail. He also established a grocery brand subsidiary, SKULocal, which has become Valpak’s fastest growing division over the past 5 years, serving major customers such as Procter & Gamble, Kraft, Unilever, Kellogg’s , Sam’s Club, Blue Bunny, Mars, Bayer, Shutterfly Groceries,, Total Wine and HEB. Prior to Valpak, Loeffler held various executive positions at Cox Target Media.

“Jay is a dynamic business leader with deep connections and knowledge across consumer brands, retail, promotions and direct marketing,” said Jim Sampey, co-founder and CEO of SKUx. “His experience in introducing and advancing breakthrough innovations that drive customer growth and performance is a perfect fit with our mission at SKUx.”

Loeffler joins SKUx as the company advances a new fintech category of payment-based offerings called SKUPay™. SKUPay is poised to replace the current outdated world and process of coupons, discounts, promotional offers and settlements, solving long-term industry challenges for retailers, consumer brands and marketing agencies and unlocking billions of dollars of value currently lost to fraud and inefficiency. . SKUx provides a powerful end-to-end payment-based system for delivery, redemption, settlement and deal reporting that requires no special integration by retailers or brands.

SKUPay turns consumer offers into currency that can be redeemed as part of the normal checkout process wherever mobile payments are accepted. It replaces coupons and promotional offers with reliable single-use serialized offers that can be targeted down to the product SKU or UPC level. Retailers are reimbursed daily rather than waiting weeks or months for customs clearance and settlement. Marketers have unparalleled, near-immediate visibility into their campaigns, allowing them to optimize performance and stay within predetermined budgets.

About SKUx
A leading fintech innovator, SKUx empowers brands and retailers to deliver secure, intuitive digital offerings anywhere, anytime, at the speed of today’s consumer. SKUx turns virtually any coupon, discount or promotional offer into payment-based offers for the world’s leading retailers, brands and marketing agencies. Leveraging Hedera Hashgraph distributed ledger technology, the company’s patent-pending Smart Incentives™ platform combines offer details, serialization, funding and settlement to increase customer trust and loyalty. customers and create new opportunities for consumer engagement. The result – new incremental revenue, improved efficiency and razor-sharp transparency for all industry stakeholders. For more information, visit

Media Contact:
Kevin Sugarman
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