President of a Latin American company is on the list of ‘powerful Hispanics’


The Diaz Group LLC and its co-founder Rafael Diaz have been nominated for Negocios Now’s “50 Powerful Hispanic Businesses in Illinois” list.

Negocios Now is a multi-award-winning publication that hosts an annual review of notable Latinos in different industries ranging from business leaders, members of local government, and entrepreneurs.

The Diaz Group LLC was started in 2007 as a four-person landscaping business. Founded by Ruben Diaz Sr. and his three sons Rafael, Antonio and Ruben Jr., the four have always wanted to start a father and son business. Since then, it has grown to become a well-known company across the state.

The company’s current chairman, Rafael Diaz, has led the company since 2016. In an email to AL DÍA, he attributed his success as chairman to servant leadership.

“It helps my people achieve their goals so I can achieve my goals,” Diaz said. “At the same time, I have to put the vision in place, have a plan for what we are going to do next. So, to me, a leader has to set goals and make sure everyone has what they need to achieve those goals.

“You also have to be there when they need you. A leader provides the support system and helps people move forward and succeed. I am also the caretaker and custodian of our culture, it is imperative that we always stay true to our core values ​​and DNA,” he added.

Looking at his accomplishments, Diaz considers his personal growth to be his greatest.

“For me, it’s not about success, but about the better person you become with the years of experience and the challenges you overcome,” he said.

Diaz is aiming high and looking to expand service from its current stretch through the Chicago, Indiana and Wisconsin land region to the entire Midwest region within five years.

This isn’t the first accolade the company has received, as in 2021 the Diaz Group LLC received the Accredited Snow Contractors Association Leadership Award. The Association, in coordination with its Snow Magazine, awards the award to business leaders who demonstrate outstanding leadership in their business, industry and community.

The Diaz Group LLC has a YouTube channel that goes into more depth about their business and spotlights several of their employees.

The Negocios Now Who’s Who will be published on July 20 in their 15th anniversary edition and launched at their 15th anniversary gala on July 15.


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