Material appoints company president Bill Kanarick


LOS ANGELES, November 1, 2021 / PRNewswire / – Equipment, a growing customer intelligence and experience design consultancy, announced the appointment of Bill Kanarick as president of the company. Hiring Kanarick underscores Material’s mission to unleash and extend the power of its behavioral science, customer analysis and design services as customers increasingly anchor their digital transformation efforts on greater understanding. depth of their customers. Bill will lead Material’s enhanced leadership team and guide its strategists, technologists, researchers, designers and creators to help clients better adapt to the dynamic digital marketplace.

“I have spent most of my career building businesses and helping clients meet the challenges and opportunities of the ever-changing digital marketplace,” Kanarick said. “In this environment, the depth and availability of actionable customer information that customers need to be successful is a real challenge, especially since consumers’ attention is measured in seconds and the competition for those seconds is. unprecedented. At Material, we’re designed to help customers meet this customer-centric challenge. And from what I’ve seen in my journey with Material so far, we’re fundamentally good at doing just that. “

“We are delighted to welcome Bill to Material. There are few executives as seasoned and accomplished as Bill who live at the intersection of digital transformation and knowledge and customer experience, ”said Dave sackman Chairman and CEO of Material. “Bill is joining us at an incredibly exciting time for the company as we quietly build what we believe to be a real force in the market. Bill’s proven track record, experience and leadership will be instrumental in moving our business forward, taking Material to the next level, accelerating our ability to have an even greater impact on the world as a whole, and propelling us to do a better work and solve our clients’ problems where customer focus meets digital transformation. “

In his role as President, Kanarick will oversee all of Material’s operations and business services divisions, with a focus on scaling Material for increased growth through evolving capabilities, technology development and improving its connected service model to meet customer needs in a broader and more daring way. In addition, he will lead the development of new offerings and data solutions that enable companies to create meaningful experiences rooted in human knowledge and understanding.

Kanarick brings to Material and its customers its extensive experience in digital market leadership, technology and customer experience at scale. In his role at EY, he led the global transformation team and was a central architect of the consulting business backbone to transformation market leadership. Prior to EY, Kanarick was Global Chief Strategy Officer of Publicis Sapient, the Digital Business Transformation arm of Publicis Groupe, which formed following 2015, $ 3.7 billion Acquisition of Sapient by Publicis Groupe. While Bill worked at Sapient he was a key member of the management team that led significant growth and market leadership from the onset of the digital market in the late 90s to the ubiquitous digital environment. today. Kanarick has held a variety of high impact roles at Sapient, including Director of Global Strategy and Global President SapientNitro. Kanarick also has significant international experience, having led the growth and evolution of Sapient’s initial entry into the European market.

Material has achieved significant results over the past few years, driving robust double-digit growth and continuing to deepen its unique combination of behavioral science and customer analytics, adding increased strategic differentiation through key acquisitions that have enriched the design, customer experience and product and service capability. . All of this is done to serve a world-class customer base that includes companies like Amazon, Apple, Disney, LEGO, and Yamaha – companies that set the standard for competition in the ever-changing and ever-changing digital marketplace.

“Few companies are better positioned than Material to help customers build truly customer-centric businesses. In an era where we are witnessing a further acceleration in customer empowerment brought on by the pandemic, it is difficult to do so. imagine a partner more valuable than one who can help create real intimacy with the client, ”Kanarick continued.“ I would say, watch this space. Material does an incredibly exciting job, and I can’t wait to help share it with the world. “

On Equipment

Material is a global leader in consumer intelligence and customer experience consulting. In partnership with business leaders, we help address their most important customer challenges to help them differentiate themselves in the marketplace, create smarter, more connected experiences, and maximize the value delivered to customers and to society. . Our unique customer intelligence engine is powered by analytics and behavioral science, powers world-class design, and enables the delivery of products and services to bring digital transformation to life. Learn more at

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