Leading Sporting Goods Retailer Lids Announces Appointment of New Company President Britten Maughan

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Maughan has been a key factor in Lids’ continued growth since joining the company in 2019. In his role as Senior Vice President, Marketing and Partnerships, Maughan has overseen all aspects of product, marketing, merchandising, partnerships and distribution for the retailer. Specifically, he implemented an enhanced business process with the introduction of data analytics to drive decision making on merchandising and allocation. He also looked at improving the product mix, with inventory levels leading to increased margins, higher inventory, additional traffic and ultimately record sales results.

“I am fortunate to be supported in my new role by the best and the brightest,” said Maughan. “My teammates are exceptional and, as a group, we have turned a declining business into a thriving business. Lids performance metrics are at record highs including traffic and conversion. The vision, capital and resources we receive from our ownership group, Ames Watson, have been a catalyst for our growth. I am delighted to leverage my expertise as a retailer and merchant to take Lids to new heights, including signing new partnerships and expanding our footprint both nationally and internationally. Lids is a growth driven business and with it brings opportunities and challenges. We are ready for them. “

Prior to joining Lids, Maughan held various positions at Fanzz during his five years with the company, including as Vice President of Purchasing and Marketing. Along with Fanzz, Maughan oversaw the success of 125 sports-licensed Fanzz retail chains prior to its acquisition by Ames Watson in 2019. He also held leadership roles at Wal-Mart as a Senior Planner and was a Buyer at Overstock.com. Maughan obtained a BS in Economics and an MBA from Indiana University. It resides in Zionsville, Indiana with his wife and their four children.

“We are incredibly proud to announce that Britten Maughan is the President of Lids, effective immediately,” echoed Tom ripley, Chairman and CEO of Lids. “Over the past three years, I have seen Britten’s influence, breadth of control and professionalism increase the level of performance of his team and peers. Britten is well prepared to lead Lids in their next phase of growth.

As part of Maughan’s promotion, Ripley will become executive chairman of Lids in addition to his active role as a co-founder and partner at Ames Watson. As Executive Chairman, Ripley will focus on Lids’ continued growth initiatives alongside several of the company’s key partners, with a particular focus on the retailer’s international expansion. Maughan will report directly to Ripley.

Lids is the largest headgear retailer in North America, with over 30 million hats sold each year in their nearly 2,000 brick-and-mortar stores. Following its acquisition of Ames Watson three years ago, Lids has grown into a billion dollar business and continues to be the largest physical retailer of licensed sports products in North America, including a fast growing non-sports branding business and continued international expansion.

Media contact
Laura Kepus (Lids): [email protected]

About the lids
Lids Sports Group is the largest licensed sports retailer in North America, selling hats and clothing focused on fans and fashion through United States, Canada, and Porto Rico through nearly 2,000 points of sale. IndianapolisLids Sports Group offers officially licensed and branded gear aimed at enabling customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse and many other nameplates. Lids also has locations in select Macy’s department stores nationwide. To find an outlet near you, visit blog.lids.com or join #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids) or LinkedIn.

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