Inception company president Shaun Urban assumes the role of CEO.


This leadership change comes as The Inception Company enters a period of growth, accelerated by the partnership with Spire Capital and increased demand for Inception’s offerings during the COVID-19 pandemic. Of his departure and the choice of Urban’s business as his replacement, Giegerich said, “This is the right path as we evolve and position the business for future growth and success. The time seems right for Shaun to fully step into the leadership role he has so clearly deserved.”

Propelled by investment from Spire Capital, Inception is aggressively expanding its physical presence, increasing its research and development efforts and exploring strategic acquisition opportunities. Andy Armstrong, Partner at Spire Capital, underscored his support for the selection of Inception’s CEO: “We will miss Matt. We thank him for his years of leadership and wish him the best in his future endeavours. We have worked closely with Shaun during our partnership with Inception and I believe he is the right choice to lead future growth initiatives and advance our shared vision for the business.”

As CEO, Urban foresees “an increasing focus on technology innovation, customer service and strategic partnerships that will drive the continued delivery of exceptional value to our customers at a time when virtual and hybrid events have never been equally important in ensuring effective engagement with employees and customers”.

About Inception Company
Founded in 2005, The Inception Company ( is a leading technology-driven production company that designs and supports hybrid and virtual engagement products and services to help customers reach and connect more fully with their stakeholders. The Company, whose registered office is at Fairfield, New Jerseyprovides hybrid and virtual meeting platforms, broadcast, video and meeting services solutions.

About Spire Capital
Spire Capital ( is an active and experienced private equity firm focused on investing in smaller companies in the business services, media, communications and education sectors. Spire Capital was founded on the principle of partnering with management teams and founders to help drive the next stage of growth for their businesses. Spire professionals have a wide range of past operating, investing and advisory experience which they leverage to help portfolio companies accelerate their growth, guide their strategic direction and execute their business plan. ‘business. Spire Capital is a New Yorkis a registered investment adviser with the Securities and Exchange Commission under the Investment Advisers Act of 1940.

Contact: Alexis Lund, [email protected]

SOURCE Creative Society


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