LA VEGAS, February 15, 2022 /PRNewswire/ — BettorView today announced the industry leader Javier Vargas as the company’s new president, as well as the newest member of its board of directors. Sports betting marketing and onsite technology company is the only one of its kind in the industry, powered by its patented onsite digital signage technology, decades of gaming, hospitality and marketing expertise affiliate, and a national team of brand ambassadors. . BettorView achieved record revenues in 2021.
The new president of BettorView Javier Vargas previously held the position of Chief Operating Officer of the company. While successfully navigating the business through the pandemic, Javier led efforts to restore the company’s product/market fit, secured major partnerships and quadrupled the size of the company. In his new role, Vargas will continue to position BettorView for another record revenue year, targeting 100% year-over-year growth. As an iGaming industry veteran, including over 5 years with DraftKings, he has served as a team builder, driving scalable and profitable business strategies, and is a valuable partner to a wide range of companies in the sports and sports betting sectors.
“In the nearly three decades that I have worked in the games industry, I have had the opportunity to collaborate with many great leaders. A true leader has the ability to lead processes and people. Javier has shown a tremendous ability to excel in both areas. . There is no one I trust more than Javier to take BettorView to the next phase of success.” – Seth SchorrCEO and co-founder of BettorView
BettorView’s patented technology is the only multi-channel plug-and-play solution of its kind in the gaming space, bringing sports betting content to venues nationwide. By joining BettorView in 2020, Vargas has joined forces with Schorr and the rest of the company’s management. Together, they pursued a vision that supported patented technology to reach sports fans through as many touchpoints as possible, regardless of device or location. The company’s on-screen touch technology would ultimately be complemented by its brand ambassador activations, as well as its digital content marketing strategy, which collectively crystallized the vision. The BettorView platform was launched in 2019 in partnership with national hotel chains, independent bars and professional sports teams, and is now streaming in over 1,000 venues and screens across the country.
“Javier has the ability to quickly identify what is important in a business relationship. He wastes no time in communications and decisions, and his ability to take a long-term view of BettorView’s growth makes him the perfect president. We as a board and as a company are lucky to have him as a partner.” – Seth Bergerboard member of BettorView and managing director of Sixers Innovation Lab.
The Company’s Board of Directors also approved the promotion of Dae Son to the revenue manager. Son was previously vice president of marketing at The Action Network and William Hill. He has also worked with Kitara Media and DraftKings, where he led player acquisition processes during high growth and go-to-market phases. By joining BettorView in November 2020, Son was immediately an integral part of forming BettorView’s digital marketing channels and brand ambassadors. In his new role, Son will work with Vargas to accelerate BettorView’s revenue growth. Additionally, Son will continue to strengthen the BettorView brand with the creation of a true omnichannel experience that enhances customer engagement across its on-premises and digital channels, and will continue to demonstrate its value as one of the top specialists in marketers and strategic thinkers in the industry.
Schorr, Vargas, Son and the rest of the BettorView management team are excited to propel the company into 2022. The company has already exceeded January and Super Bowl goals.
Find out more: visit www.bettorview.com or email [email protected]
BettorView is the only multi-channel solution of its kind in the gaming space, providing touchscreen technology, brand ambassador activations and digital content marketing to sports fans nationwide.